Is the Leclerc card over? Seniors and over the age of 70 will suffer the full loss of this historical advantage 👇🏻⬇️more in the 1rst comments ⬇️👇🏻

 

The E.Leclerc Card no longer works as before for retirees. How far does this digital switch threaten their purchasing power?

It is a small detail in the box, almost unnoticed, that changes in depth the use of the E.Leclerc Card. With the end of the paper receipt printed automatically, the sign tilts at high speed to the digital whole for receipts, discount vouchers and the famous euro pot.

For a long time, the ticket slipped into the bag served as a universal “control screen”: total purchases, promotions applied, balance of E.Leclerc Tickets, everything remained visible, without customer account or smartphone. This historical reflex gradually disappears, and it is the elderly, often less comfortable with the digital, who are experiencing the first the effects of this transition. For many retirees, the Leclerc Store Map no longer has quite the same face.

End of the paper receipt: what the AGEC law has shaken up at E.Leclerc

Since 1 ^erAugust 2023, the AGEC anti-waste law has put an end to the systematic printing of cash receipts, credit card tickets and vouchers for small amounts. The document remains mandatory in some cases (high purchases, products under warranty, special services), but the principle has been reversed: the consumer must now request his ticket or accept a digital shipment by SMS, email or via an online space.

E.Leclerc is part of this movement by also dematerializing the entire loyalty ecosystem. The ticket no longer automatically displays the prize pool, the vouchers no longer all come out at the bottom of the receipt. The hypermarket highlights the “Mon E.Leclerc” application and the customer space on the web to follow its advantages, logic presented as more modern but much less intuitive for those who are distant from digital.

E.Leclerc card: a pot more and more enclosed in the application

Concretely, the E.Leclerc Tickets remain euros usable to pay for its shopping, but their follow-up mainly goes through the card space or the mobile application: consultation of the balance, history, activation of personalized vouchers, receipts of cash stored online. Many promotions are now visible and activable only from these tools, which is equivalent, for a customer without a smartphone, never to see them pass.

However, INSEE estimates that 15.4% of French people aged 15 or over are in an illectronic situation, with more than a third of those over 60 and 62% of the 75 years and over concerned. For these audiences, installing an app, remembering a password or browsing menus is a real journey of the fighter. Hence the alert of the lawyers cited by the Defender of Rights: “Conditioning access to tariff reductions to the possession of a smartphone can be a form of indirect discrimination against older populations”, underline lawyers specialized in consumer law.

© Reworld Media